Gender Advertisements

Type

Book

Authors

Erving Goffman

ISBN 10

0061320765

ISBN 13

9780061320767

Tags

Advertising, General, Sociology

Description

Gender Advertisements is concerned with the behavioural representation of our cultural assumptions about the nature of the sexes. The first part of the book deals with the properties of gender displays, with the nature of those interpersonal rituals through which we affirm in daily life our apparent beliefs regarding the character of males and females and the relationship that is approved within and across sex status. - from Amzon

Number of Copies